Specialty coffee is the growth driver of the coffee category, consistently outperforming economy coffee in revenue, profitability, and year-over-year growth.

By the cup, by the bag or in bulk, Green Mountain Coffee can help you meet the needs of specialty coffee consumers.

• Specialty coffee consumers typically have higher income levels and lower price sensitivity.
• They deliver strong consumer pull for specialty coffee and for your store as a whole.
• They are sophisticated about coffee sourcing and quality.
• They are motivated by a company’s social responsibility.

“ People come in for coffee all year long. People love it. We have people who are waiting at the door (before we open) to get a cup of coffee.”
Steve Clayton, Co-owner, Shelburne Supermarket, Shelburne, VT

We source and roast high-quality coffees that drive consumer loyalty.

Green Mountain Coffee Roasters’ consumers are among the most loyal of specialty buyers, with strong share of requirements, unit, and dollar volume.

An award-winning product mix that meets consumer needs.

We offer a full range of coffees suited to consumer tastes, at a variety of price points:

• Signature
• Flavors
• Limited Edition Seasonals
• Organic and Fair Trade Certified™
• Single Origin
• Newman’s Own® Organics

We offer coffee in packaging suited to consumer needs:

• Bulk
• Packaged
• Single-pot trial size
• K-Cups® for Keurig® Single-Cup Brewers
• We also offer coffee “by the cup” programs

We’ll develop tailored recommendations to drive consumer demand in your market.

Presentation that leads to profits

We offer numerous ways to maximize in-store presentation, from displays to navigational tools to point-of-purchase materials. Eye-catching packaging creates consumer pull, helps consumers find the coffee best suited to their needs, and communicates hand-crafted quality.

A strong, national brand

Green Mountain Coffee Roasters is recognized across the country as a leader in the specialty coffee industry. Our brand resonates among specialty coffee buyers, particularly those in search of comprehensive Fair Trade and organic offerings.